Training
Competitive intelligence training helps your engineers, salespeople, marketers, managers and planners design better products, create more effective messages and sell with better arguments against competitors.
Training courses are conducted on your site with up to 25 students. A lively dialog and demonstration format uses real world business examples and even practice sessions “in the field.”
Even better, employees automatically become more careful with their own information, mitigating the risk of losing your own vital information.
Master classes provide the ultimate in specialized competitive intelligence training with practice on actual problems within the participants' company, and real results. A Condensed Master Class compresses the master class into five days of "how to" and "why do" with a good dose of information security as well.
Modules of the Master Classes such as
elicitation
,
tradeshow competitive
intelligence
and
profiling
are also offered as stand-alone training courses; a full day or half day specialized activity for companies that already have some form of competitive analysis process.
CI in a Box is a two-day introduction to the intelligence process yet still equips any company to benefit from high value intelligence generated by its own employees.
Naturally training courses are customized for your company, markets and issues, placing added emphasis on technology, the international environment, sales intelligence gathering or any other area where you feel you can benefit from higher quality, more timely information.
There is no higher return on investment than on better information to support strategic planning, tactical sales operations or ongoing support of customers.
